Predictably Unpredictable: People tend to expect consistency but you also have to have a good amount of predictable unpredictability.
More about the Wordplay here:
Spelling Awkward
An Important Call
If Google Suggestions Were a Person (Part1)
If Google Suggestions Were a Person
When You’re Too Talkative for your own good.
P.S. Credits goes to Will of Bright Bazaar for the adorable choice of pillows <3